SANI UNITED BERHAD (SUB) is the founder of nine subsidiaries, wholly owned by Bumiputera and was incorporated on 30th August 2003. In order to meet various economic objectives and market demands, SUB expands its wings to diversify its business in key industry areas that include hospitality, transportation, terminal management and engineering. SANI UNITED BERHAD is proudly patronage under the leadership of Dato' Sani Salleh - one of the successful young entrepreneurs in Malaysia.
As a parent company, SUB professionally supports its consolidated subsidiaries with financing, operational business management and controlling activities. Many years of experience in servicing industry gives SUB the independence and confidence to build success consistently.
Holding on the principles of strategic thinking, passionate execution and maxims achieve measurable results make SUB standing strong on the eye of the corporate world. Hold on the mission to be the leading company in every market that they operate, involve and in every aspect of their corporations and SUB is heading the way in quality and reliability.
SUB believes that establishment of business entities must be based on the principles of trust, needs, stable growth and sustenance perpetuated by relevant core competencies. SUB also believes that customers are strategic partners and the relationship can be a positive synergy for long term mutual benefits through strategic networking.
SUB strives to uphold the social responsibility toward the realization of Malaysia incorporated concept. SUB also contributes meaningfully and positively to the community and the society around it.
The Founder of SUB, Dato' Sani Salleh, believes that branding is important to create company's personality and he has successfully managed to establish his own brand in the market place. He also believes that the brand drives the buying decision. A great brand for any size of market forges a bond with audience and it makes a connection deep inside the people.
Now, Sani United Berhad can be proud with its achievements and development in business at the global stage. Sani United Berhad should be admired by others because the organization is courageous in diversifying its business into many different key industry areas.
SUB will continue to participate actively and swiftly in the reflected sound ideas to ensure that they will always go ahead and managed to reach the ivory tower.